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Global Anti Scam Alliance and ScamAdviser Study Suggests

Online Scams

Global Anti Scam Alliance and ScamAdviser Study Suggests


AMSTERDAM, April 26, 2022 (GLOBE NEWSWIRE) — The Global Anti Scam Alliance and ScamAdviser.com surveyed 1,494 consumers from across the world asking them why they buy fakes and how they could be kept from buying counterfeit. Remarkably, China is not only the number one producer of fake products but also the largest online retailer of counterfeit goods.

Fake goods are estimated to exceed $500 billion annually

According to OECD, 3.3% of world trade is now fake. Footwear made up almost a quarter of seized goods, making it the most popular product copied. But also apparel, perfumes, electronic devices, and watches are often bought. 

69% of all survey participants say they are good at identifying fakes

According to a study by the Global Anti Scam Alliance and ScamAdviser, most consumers (69%) consider themselves capable of identifying counterfeits. This is especially the case for clothing, accessories, and electronics. 45% of consumers doubt their ability to recognize fake medicines.

92% of all consumers have bought counterfeits

Still, 70% of the consumers have bought a fake product in the past unknowingly or doubting the originality of the product. 21% admit to knowingly having bought fakes. Clothing, electronics, and accessories are the most commonly purchased fake products.

Websites, not marketplaces, are the main purchase channel

The focus of brand protection agencies has shifted to online marketplaces in recent years. However, remarkably, websites…

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