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2022 CECP Look Ahead: Focusing Corporate Purpose

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2022 CECP Look Ahead: Focusing Corporate Purpose


Northampton, MA –News Direct– CECP: Chief Executives for Corporate Purpose

By: CEO CECP Daryl Brewster

2021 was a tipping point for global challenges—from new COVID-19 variants to racial reckoning to climate change and more.

A recent study conducted by the Milken Institute and The Harris Poll finds over half (54%) of the surveyed global citizens said they trust companies more than government to find solutions on COVID-19, while 60% believe companies have been more reliable than the government in keeping their country running during COVID-19. Employees and customers are seeking to associate with companies that share their value systems, and the pandemic has only strengthened these affinities.

Hard questions are being asked of all of us, but especially of CEOs. The public is relying on them for their agility and perseverance. This is why, as CECP guides CEOs and companies on their purpose journeys, we are focused on a few core areas, our Centers of Excellence: community investment, employee engagement, environmental social governance (ESG)/sustainable business, diversity equity and inclusion (DE&I), and telling the story.

Here’s what is happening in those areas now and in the year ahead:

  • Employee Engagement is Number One

  • DE&I Moves from Commitment to Action

  • Community Investment Balances Strategic Giving with Reactive & Local Response

  • Sustainable Business is Now Business

  • Narratives Matter: Tell Your Corporate Purpose Story

Employee Engagement is Number One CEOs at CECP’s 17…

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